The Luxurama Theatre, Cape Town, darkened, there was a momentary hush, then the audience exploded in a deafening roar as Percy Sledge walked on stage. Everyone of the 1300 seats was filled, people were sitting in the aisles and the happy audience screamed and cried, shouted and stamped, clapped and cheered for the King of Soul was here in South Africa at last!
‘Don’t leave Percy’ they cried. ‘Stay here in South Africa with us!’
The live-recording of this show, at The Luxurama, Cape Town, has captured many exciting moments with songs like ‘My Special Prayer’ and Percy’s first time singing of a Beegees composition ‘I got get a message to you’. The crowd loved the message
In South Africa (At the Luxurama) – ATC 9257
My special prayer / cover me / heart of a child / takes time to know her / warm and tender love / i gotta get a message to you / silent night / come softly to me / what am I living for / when a man loves a woman.
And stay he did. For it was on Friday, May 29th 1970 that he opened at the Luxurama Theatre and stayed there for three weeks. One June 22nd he opened at The Three Arts Theatre, Cape Town and played for four weeks to open on July 20th at The Empire Theatre in Johannesburg on July 31st and August 1st, 1970.
Rumors have it that this album is not really live but a collection of Sledge’s songs with dubbed in crowd participation and ‘live’ announcements by Percy himself. But the tracks on this album are raw and 100% real without a doubt Percy Sledge…deep, intense Southern Soul
Showtime for the King Of Soul himself …Percy Sledge, backed by members of Harari
after these memorable live events Percy was King of Soul in South Africa and became a major cult figure as well. His appeal was so widespread that Pepsi Cola Co asked him as the star to launch a new soda-pop drink TEEM…
this resulted in the release of a promotional record with Percy singing about the joy of drinking TEEM. This disc contains 2 radio-commercials and the full version of the tune, produced for South Africa exclusively
Crisp and cool, with the bub…bub…bubble-fresh taste. TEEM-lifts you up with the life that tells you it’s the best. Go with TEEM, and get refreshed. Yeah…TEEM, and I will dig you baby